New media & literatura, by McLuhan

“New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the mistake of supposing that phonetic writing merely made it possible for the Greeks to set down in visual order what they had though and known before writing. In the same way printing made literature possible. It did not merely encode literature.”
~ Marshall McLuhan, 1960, in “Essential McLuhan”

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